Motion Identity · Digital
2025
A boutique airline whose brand lives at 30,000 feet.
Meridian flies eleven Alpine and Adriatic routes with a fleet of eight aircraft. They asked for a rebrand; we argued the brand should be a motion system first and a logo second — an airline is never standing still.
Scope
- Motion identity
- Brand guidelines
- Digital design
- Environmental graphics
- Design engineering
01 — The brief
Regional carriers borrow the visual language of flag carriers and end up looking like budget copies. Meridian needed the opposite: small, precise, and premium — a Swiss watch that flies.
02 — The work
The identity is a single line — the meridian — that draws, banks, and settles across every touchpoint. Boarding passes animate. The safety card is a flip-book. We built the motion grammar in code with three rules: nothing bounces, everything banks, arrivals ease out for exactly 1.2 seconds. Switzer everywhere, tracked wide like a departure board.
03 — The result
Brand recall in post-flight surveys doubled. The boarding-pass animation was screenshotted so often the airline made it a shareable feature.
“Passengers film our boarding screens. I have been in aviation twenty years and have never seen that.”
— Luca Brenner, CCO
0×
brand recall
0
routes, one line
0.0s
the arrival ease-out
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